Kasa — Case Study — Tasarım Teknoloji

Problem

Scattered Finances & Manual Tracking

Traditional budgeting apps are either too complex or too simple. Shared family expenses, children's financial education, multiple account and savings-pot tracking — all disconnected. As life stages change, the app should change too, but existing solutions cannot adapt.

Solution

One Vault That Grows With Its User

Open once, use for a lifetime. An end-to-end personal finance ecosystem that sorts income and expenses in seconds, unifies accounts and savings pots on one screen, and offers five life modes from age 7 to retirement.

check_circle 5 Life Modes
check_circle Smart Entry (OCR + AI)
check_circle Family & Parent Panel

01 — Smart Entry

Direction First: Income or Expense?

Every record starts with a single question. Pick Income, Expense or "Let Kasa decide". Then three paths: manual entry, receipt and invoice scanning, or statement upload. Kasa suggests direction and category from the description; it learns from every correction.

Manual EntryDocument Scan (OCR)Statement Upload

02 — Classification

Three Ways to Sort Dozens of Records

Statement lines are sorted with whichever method the user prefers. Swipe (right for income, left for expense), Automatic (AI decides with a confidence score), or Ring (drag the amount bubble onto a category). Every correction becomes a rule: the same merchant is right next time.

Sorting Methods

Auto-Learning

03 — Accounts & Pots

Total Vault and Savings Pots

All assets on one card, details one swipe away. Swipeable cards for bank accounts, credit and debit cards, cash, foreign currency, precious metals and safe-deposit boxes. Spare-tyre fund shows how many months you could last without a salary; target six.

Swipeable CardsSpare-Tyre FundHoliday & Hobby Pots

04 — Salary Ritual

Pay Yourself First

Savings pots get their share before the salary is spent. When the salary lands, one tap splits it across pots and investments. Shares are set with sliders; the rest goes to living costs and bills. Before splitting, you see how many months the spare-tyre fund will grow.

Automatic Distribution check
Slider-Based Share Adjustment check
Named Per Life Mode check

05 — Life Modes

One App, Five Lives

Five life modes from age 7 to retirement. Piggy Bank (7–12): picture password, dream jar, allowance. Pocket (13–17): teen debit card, 50/30/20. Independent (18–29): salary ritual, investing. Family (marriage): shared vault, personal pockets. Golden Years (retirement): pension ritual, accessible interface.

Piggy BankPocketIndependentFamilyGolden Years

06 — Family

Shared Vault, Personal Pockets

Everyone's money is visible; everyone's privacy is kept. Contribution rule for the shared vault: equal, proportional to income, or fixed. Personal pocket privacy: hidden, total only, or full detail. Parent panel keeps the child's money in the parent's view.

Shared Vault & Contribution Rules check
Parent Panel & Approval System check
Money School — Financial Literacy check

07 — Money School

Lesson First, Piggy Bank Second

The piggy bank opens once today's short lesson is done. Five interactive lessons per age, about a minute each. Piggy Bank era: where money comes from, need or want, save-spend-share. Pocket era: 50/30/20, how a debit card works, interest and inflation, spotting scams.

Interactive LessonsMoney Master BadgeAge-Based Curriculum

08 — Security

Safe as a Vault, Easy as a Game

The app opens like a combination safe door. The dial turns as the PIN is entered and the door swings open. SMS verification, six-digit vault PIN and face unlock. Five-step sign-up with data-protection consent; parental consent for child accounts.

Digit Vault PIN

Biometric

Face Unlock Support

09 — Money Tools

Pension, Currency and Investment Horizons

Where savings sit matters too. Private pension (BES): own contributions, state match and returns shown separately; contribution simulator. Currency converter: TRY, USD, EUR, GBP, IDR and gram of gold. Short, medium and long-term goals with asset allocation.

Pension SimulatorCurrency ConverterAsset Allocation